What happened this past holiday season? You had a great holiday offer that attracted consumers to your website, but yet the traffic spike was not reflected in your sales. The results above are from what is can be referred to as “empty shopping cart syndrome.“ On average, 71 percent of […]

Cart abandonment is arguably the biggest hindrance e-commerce businesses have to face on a daily basis.  Fortunately, it’s also one of the few challenges that, if appropriately dealt with, can have a major impact on company’s bottom line. So what are some of the most effective ways to fight high […]