SEO does not need to be as difficult as people make it out to be; what’s really missing from most brands’ search engine optimization efforts is the consistent and repetitive application of specific pursuits.
Explore the “5-Point Natural SEO Plan” below and be confident with a little digital elbow grease you’ll be on the first page of search results in no time.
Enterprises that understand the complexities and competition within their particular niche are often better able to optimize for placement. Not only is researching keywords an important part of any SEO plan, but knowing the type of content that is being developed, what sites are linking to it, and what interests and motivates users is a strong foundation for any search marketing initiative.
It is not uncommon for search marketers to get bogged down in the development of content, but in reality there is so much more to be concerned with. Today’s most successful SEOs concentrate on the structure of navigation and the strength of their website infrastructure. Ensuring a reliable, crawl-able website is another one of the most important foundational elements for a successful search optimization campaign.
The term “share” may have current etymological roots in social media, but sharing has long been a core component of search marketing initiatives. The concept of influencers rose to attention well-over a decade ago, for example, and emailing (or even calling) sites and individuals who have the power to bestow a link is now quite a common practice. The point is, it is necessary to get in front of those willing and able to provide a citation if you’re ever going to acquire one.
SEO is part art and, of course, part science. When you study the performance of particular initiatives (the presence of keywords in navigation, the type of content developed and its impact on revenue, and the methods used to acquire links, etc.), enterprises are able to make adjustments to their strategy and focus on the efforts with the most significant rewards.
The mistake most brands make in relation to SEO is treating it as a one-time effort, when in the end the foundational elements described above should really be part of broader organizational processes. After researching, developing content and working toward a more stable and reliable infrastructure, building a network of websites willing and capable of sharing links, and analyzing specific efforts, enterprises will have some data with which they can pinpoint the most effective approaches in order to achieve competitive positions on the search results.
This is certainly no exhaustive natural search engine optimization plan but it can provide a strong foundation as brands prepare for the competitive nature of the results pages.
Reprinted from Website Magazine