Understanding how design, technology and content affect search engine optimization (SEO) is an essential skill for any Web team member, especially when approaching a major site redesign. Much can go wrong during website redesigns, from technical glitches and negative audience reaction to traffic loss and usability issues. Any one of […]

Did you just start a new local business? Congrats! You’ve made the first step toward becoming a successful small business owner. But the next step can be the hardest: how are you going to market your new business so people know you’re out there?Here are some simple suggestions about how to show your local […]

It is all too easy to get wrapped up in the headlines about the latest Google update, the next “big thing” or some exotic software that you shouldn’t have survived until now without.  This epidemic is not just in online marketing but across society as a whole. Magic weight loss […]

SEO does not need to be as difficult as people make it out to be; what’s really missing from most brands’ search engine optimization efforts is the consistent and repetitive application of specific pursuits. Explore the “5-Point Natural SEO Plan” below and be confident with a little digital elbow grease […]

Search engine optimization (SEO) can be complicated enough without adding in needless mistakes. Today we are going to cover seven mistakes you can eliminate to improve your SEO strategy in 2017.  Before we get into these, let’s take a moment to clear the air. Whenever you are making changes to […]

What happened this past holiday season? You had a great holiday offer that attracted consumers to your website, but yet the traffic spike was not reflected in your sales. The results above are from what is can be referred to as “empty shopping cart syndrome.“ On average, 71 percent of […]

Cart abandonment is arguably the biggest hindrance e-commerce businesses have to face on a daily basis.  Fortunately, it’s also one of the few challenges that, if appropriately dealt with, can have a major impact on company’s bottom line. So what are some of the most effective ways to fight high […]

Many prospective clients or customers don’t land on a company’s homepage when researching their products or services; rather, they click through an ad, email, social post or search result to find specific info they need in which to base their decision. This means that the nice-and-tidy conversion funnel that brands […]

Video these days has moved beyond novelty. Your customers expect you to have some sort of video presence, and countless businesses have YouTube channels, Instagram accounts, and even Snapchat channels. It’s never been easier to create video content, which is a great communication opportunity. However, that also means there’s a […]

This post describes how you can use city-specific landing pages to improve your search engine positioning.  City-specific landing pages are used to promote your business for each city/town that you serve.  This is an important part of your SEO strategy. The recent emphasis by Google and the other search engines on delivering […]